YouTube Launches Copyright Match Tool to Fight Content Stealing and Duplication

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In a bid to encourage creativity and innovation of content creators and combat the menace of video theft and duplication, YouTube has release a new tool to help counter counterfeiting.

YouTube new tool called Copyright Match is a new system that differs from the existing content ID system although it uses a similar matching technology. Prior to its release, Copyright Match has been tested for almost a year and found worthy to stop video theft and duplication thereby allowing content creators do what they do best.

It will be recalled that YouTube has faced a number of challenges and criticism due to the fact that video contents posted on the platform were being infringed.

YouTube explains that Copyright Match is only “intended to find full re-uploads”; it offers no protection against clips being stolen by other users.

According to YouTube’s blog post:

“Today we are excited to announce the new Copyright Match tool, which is designed to find re-uploads of your content on other channels. Here’s how it works: after you upload a video, YouTube will scan other videos uploaded to YouTube to see if any of them are the same or very similar. When there is a match, it will appear in the “matches” tab in the tool and you can decide what to do next.”

It would be interesting to see how this tool evolves.

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About Nathaniel Adebayo 689 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: