December 16, 2016 — The White House recently released a new document detailing actions to guide federal agencies on the implementation of intellectual property policies over the next three years.
The Joint Strategic Plan on Intellectual Property Enforcement concentrates almost exclusively on the nature of the impediments to effective enforcement and how best to overcome these challenges during the plan’s three-year term. According to Danny Marti, U.S. Intellectual Property Enforcement Coordinator, the Plan lays out four primary, overarching goals during FY 2017-2019: (1) to enhance National understanding of the economic and social impacts flowing from the misappropriation of trade secrets and the infringement of intellectual property rights; (2) to promote a safe and secure Internet by minimizing counterfeiting and IP-infringing activity online; (3) to secure and facilitate lawful trade; and (4) to enhance domestic strategies and global collaboration in support of an effective IP regime.
The Strategic Plan is organized and divided into four main sections:
SECTION 1 – provides an overview of how intellectual property serves as a material force behind U.S. economic growth, high-paying jobs, economic competitiveness, and creative expression.
SECTION 2 – focuses on illicit IP-based activity in the online (digital) environment. From the operation of stand-alone illicit websites, to unlawful activity on online platforms and services by illicit actors, this section explores opportunities to support and develop enhanced mechanisms to curb a wide-range of illicit online IP-based activity
SECTION 3 – focuses on strategies designed to facilitate secure and lawful trade domestically and abroad. Each year, more than 11 million maritime containers arrive at U.S. seaports.
SECTION 4 – examines broader IP enforcement strategies that bridge both online and trade-based threats, focusing on overarching governmental frameworks and policies that are critical to supporting robust intellectual property enforcement efforts in a rapidly changing environment.