U.S. News | USOPC Sues Puma for Trademark Infringement

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The U.S. Olympic and Paralympic Committee have filed a lawsuit in the Colorado District Court a German sportswear manufacturer, Puma, and its North American subsidiary for trademark infringement and deceptive trade practices.

The plaintiff alleges that the defendant is using USOPC’s Games Marks, specifically those related to “Tokyo 2020,” “Beijing 2022” and “Paris 2024” trademarks without authorization or permission.

The plaintiff reportedly said that only members of the IOC’s global TOP sponsorship program are entitled to use the official Games Marks and the defendant does not belong to that category although Puma is legally able to sponsor Olympic athletes.

According to the lawsuit, the plaintiff reportedly said that USOPC is obligated to protect Olympic intellectual property in the United States for the benefit of the Olympic Movement, and Puma’s infringement on those trademarks threatens to undermine a critical source of funding for Olympic and Paralympic athletes.

The plaintiff reportedly said that the defendant manufactures, sell, promote, license, and/or advertise specially-made apparel, which includes or features the infringing marks without permission which violate the Ted Stevens Act and ambushes the USOPC and its intellectual property rights.

The plaintiff reportedly said that the defendant has filed multiple applications with the U.S. Patent and Trademark Office requesting trademark protection for marks including “Puma Tokyo 2021,” “Puma Tokyo 2022,” “Puma Beijing 2022” and “Puma Paris 2024.”

The USPTO reportedly rejected those applications due to potential confusion with the USOPC’s marks.

The plaintiff is seeking jury, payment for damages.

The case is pending.

U.S. Olympic and Paralympic Committee v. PUMA SE et al

Judge: Kathleen M Tafoya
Court: Colorado District Court
Case #: 1:21-cv-00528
Nature of Suit: Trademark
Cause: Trademark Infringement
Case Filed: Feb 23, 2021

 

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About Nathaniel Adebayo 689 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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