Recently, the World Intellectual Property Organization (WIPO) published the theme of World Intellectual Property Day 2016- Digital Creativity: Culture Reimagined and released promotional posters, postcards and bookmarks for the celebration.
The World Intellectual Property Day is held on April 26 of every year to “raise awareness of how patents, copyright, trademarks and designs impact on daily life” and “to celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe”.
This year, World IP Day will focus on ‘Digital Creativity: Culture Reimagined‘ and WIPO has provided some themes that may be opted by different organizations around the world to spread awareness in masses about IP. These themes are listed below and can be chosen according to the audience:
- Stage exhibitions at shopping malls, showing how consumers benefit from IP (for example, showcasing how trustworthy trademarks can ensure consumer confidence, or how pirated or counterfeit goods can cause problems for consumers).
- Put on public performances on the World IP Day theme, with the performers delivering messages which encourage respect for creators and creativity.
- Organize public debates on key IP issues.
- Run essay competitions for young people on themes relating to IP, innovation, piracy and counterfeiting, etc.
- Celebrate works of a notable inventor, artist, designer, entrepreneur, etc.
- Run workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. –and the services available.
- Create locally-focused IP Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences.
- Have an “open doors” day in the local IP or copyright office.
- Hang an IP Day banner at the IP or copyright office, or other buildings.
- Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
- Promote your IP Day activities through social media using the #worldipday hashtag, live event updates and Twitter chats.
- Run a photo competition in line with the main theme in order to highlight creativity and the working of copyright in practice.
- Find a spokesperson or create a spokes-character.
- Discuss the role of IP in filmmaking at a movie screening.
- Produce interviews, videos, podcasts, etc. featuring artists, authors, and inventors talking about their work and how it relates to IP.
- Release studies, statistical data, surveys, etc. about the impact of innovation, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
- Set up booths in the street, at airports, etc., informing the public about IP and the role it plays in their daily lives.
- Distribute IP Day promotional materials (bookmarks, postcards, bags, mouse pads, etc.).
- Organize a free IP consultation or Q&A session with a local law firm or academic institution for people interested in learning about the best ways to protect their IP.
- Launch a social media campaign encouraging budding and established inventors/creators to, for example, share their experiences of the IP system or their hopes for the system’s future (via traditional blog posts, video blog entries, etc.).
- Explain the role of IP in the world of sport at a grassroots sport event.
The World Intellectual Property Day is a great way to join interesting events all over the world. To learn more about events near you, please check out the “World Map of IP Day events 2016” here. Also, join the World IP Day discussions on Facebook and Twitter – and use the #worldipday hashtag in your posts.