A small Tallahassee-based healthcare IT company, Uber Operations (Uber Ops), is suing ride-sharing giant, Uber Technologies, which is headquartered in San Francisco for trademark infringement and brand confusion. The lawsuit was filed in United States District Court in Tallahassee.
Uber Ops is alleging that it has been open since 2004 and obtained trademark rights to ‘Uber’ in July 20012. The company claims that it has been perplexed by thousands of calls, faxes, emails, complaints — and even threats from angry Uber Tech passengers. This prompted Uber Ops to redirect Uber Tech callers due to the high volume of incoming calls.
Attorney Carter McMillan, Uber Ops Attorney said that “Uber Technologies, entered the market a few years ago and since that time it has gradually undermined the value of the Uber Operations’ brand through its infringement on Uber Operations’ trademarks,” . He added that they were forced to remove their company signs from its headquarters to avoid unwelcome walk-ins from Uber Tech customers.
According to the lawsuit, Uber Ops allege that Uber Tech has diluted and infringe on their trademark thereby causing confusion as they obtained their trademark rights before Uber Tech in Florida some decade back with great investments and protection since inception.
It is possible to have two companies have the same name if they are engaged in the different lines of business however more confusion was caused as Uber Tech ploughed into the health care field delivering vaccinations and using an IT platform that is allegedly identical to Uber Ops. Uber Ops’ clients include the state of Florida, the Centers for Disease Control and Prevention and the Association of Public Health Labs, among others. The company primarily serves the health care industry.
McMillan said Uber Ops is still very much committed to seeing to the health care need of the people that’s why they had to file this suit to save their hard work.
The case is currently pending.