The U.S. Patent and Trademark Office (USPTO) has denied Kanye West’s application to register the phrase ‘Sunday Service’ as a trademark.
The grounds for rejection was that the trademark was already taken and there was a likelihood of confusion between West’s applied-for mark and an earlier trademark.
According to the U.S. Patent and Trademark Office (USPTO), the earlier trademark for the same phrase is owned by Jeff Jonas, also known as DJ Escape, who has owned the trademark since 2014, for arranging, organizing, conducting, and hosting social entertainment events, including live music performances.
USPTO reportedly said that Kanye West first filed to trademark the phrase in July 19 after a series of church service performance across the U.S including performance at Coachella in April.
Kanye West had applied to register the mark for merchandise such as dresses, footwear, headwear, jackets, loungewear, scarves, shirts and socks.
USPTO reportedly said that the Kanye West’s applied for mark and Jonas mark are identical in appearance, sound and meaning and have the potential to be used in exactly the same manner.
Following the initial refusal, the rapper may now file a response to the decision and amend his registration.