Plus-size label Universal Standard has filed a trademark infringement suit against Target Corporation over an inclusive denim-based line launched in January – “Universal Thread” which was allegedly infringed upon by the defendant.
According to the lawsuit, the “Universal Thread” of target which has in it plus-size and adaptive clothing, apparel and accessories has caused serious confusion of customers in differentiating between the Universal Standard and Target’s low cost Universal Thread.
“After working fairly to develop our brand recognition, Target’s choice to enter the same market with a similar name while, essentially piggybacking on the startup we have worked so hard to build, is simply unjust,” said Universal Standard co-founder and CEO Polina Veksler.
“Given the confusion, coupled with Target’s size and reach, Target’s size-inclusive denim and apparel line was seemingly created to exploit our brand’s cache by naming their brand with a name very closely resembling ours”- Polina said
It will be recalled that, Plus-size label Universal Standard was launched in 2015 and covers womenswear.