Tinder, a dating app has sent a second notice of infringement to a competing dating app, Wild, alleging that its use of a flame icon infringes Tinder’s trademark.
According to the statement published by Wild last week, Wild reportedly said that Tinder has requested the app to immediately cease using any Tinder trademark which is likely to lead consumers to mistakenly believe Wild’s products or services are associated with Tinder.
Tinder alleges that Wild infringement is in the logo for Wild’s name, which replaces the dot on the ‘i’ with a flame outline.
According to the first notice, Tinder reportedly said Wild should remove the flame from its logo and that it constitutes unauthorized use of its trademarks.
“Thank you for this first attempt at modification. In order to bring the app into compliance, we respectfully request that you remove any symbol using the flame outline to brand your application. When the application is compliant, we will withdraw the complaint from Google. If satisfactory modification is not made to address these violations, we ask that your application be removed from the platforms [Apple’s App Store and Google Play]” Tinder’s second notice said.
In reaction, the marketing director of Wild, Catherine Malone reportedly said that out of respect for Tinder’s request, Wild has modified its flame icon and published a modified version to the App Store.
According to Malone, Wild has dismissed the notice arguing that Wild has owned a trademark for its logo, including the flame outline, since its launch four years ago calling Tinder’s second notice a “classic bully tactic”.
“To be told to remove all references to symbol depicting something as universal as a flame is simply ridiculous. For Tinder to claim exclusive rights to a flame, a universal symbol for hope, strength, passion, desire, heat, and romance is absurd,” she reportedly said.