Late last week, a U.S.-based computer consulting company, SwiftLife filed a lawsuit in the U.S. District Court for the Eastern District of New York against singer Taylor Swift and a Smartphone game and app developers, Glu Games and Glu Mobile over trademark infringement of a mobile app called “The Swift Life”.
According to the plaintiff, Taylor Swift and Glu disclosed a deal of creating a new, advanced, one of a kind digital gaming experience and a social networking app, which allows users to connect with each other via message boards, called “The Swift Life”.
The plaintiff stated that the defendant’s developed, advertised and offered the Swift Life social networking app for download on the Apple iTunes store without first obtaining SwiftLife’s written consent or license.
The United States Patent and Trademark Office (USPTO) registered the word mark ‘SwiftLife’ under number 3,368,913 in January 2008,a year after SwiftLife became an incorporated company. Singer Swift also filed two trademarks applications for ‘The SwiftLife’ at the USPTO but the application have not yet been registered.
The plaintiff is claiming that the trademark infringement has affected the expansion of its software and resulted in confusion and unfair competition.
SwiftLife is seeking a permanent injunction, damages and all other remedies as the court may find desirable.
SwiftLife, Inc. v. Swift et al
|New York Eastern District Court|
|Judge:||Joseph F Bianco|
|Nature of Suit||Trademarks|
|Case Filed:||Jul 20, 2018|