U.S News | Swatch Sues Samsung for Trademark Infringement

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Swiss watchmaker, Swatch Group has filed a lawsuit in the U.S. District Court for the Southern District of New York against Samsung Electronics Co and Samsung Electronics America Inc for trademark infringement.

The plaintiff alleges that the defendants infringed upon its trademark on the design of some downloadable watchfaces for Gear-line smartwatches.

The plaintiff claims that the marks used in some downloadable watchfaces distributed by Samsung is similar to the Swatch trademark which has caused a whole lot of damages, unfair competition and unfair business practice.

“This unabashed copying of the Trademarks can have only one purpose – to trade off the fame, reputation, and goodwill of the Swatch Group Companies’ products and marks built painstakingly over decades,” Swatch Group said.

The plaintiff argues that the marks that is infringed is exclusively owned by Swatch group brands including Longines, Omega, Swatch, and Tissot.

According to the lawsuit, the case was filed in the United States because that was where its trademarks were registered and where apps for Samsung’s Gear Sport, Gear, S3 Classic and Frontier watches could download watch face designs that infringed its trademarks.

“This is a blatant, wilful and international violation of our trademarks by Samsung,” a Swatch spokesman said.

Swatch seeks trail and payment of more than $100 million in damages.

Montres Breguet S.A. et al v. Samsung Electronics Co. Ltd. et al

New York Southern District Court
Judge:Loretta A Preska
Case #:1:19-cv-01708
Nature of SuitTrademark
CauseTrademark Infringement (Lanham Act)
Case Filed:Feb 22, 2019
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About Nathaniel Adebayo 627 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com