U.S. News | Skechers and Adidas Settle Three-stripe Trademark Dispute

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Footwear brand, Skechers has reportedly dismissed a trademark infringement suit against Adidas over one of its shoe styles which Adidas had claimed infringes its three-stripe trademark.

Skechers filed to dismiss the lawsuit without prejudice on July 29 in the US District Court for the Central District of California.

The plaintiff did not reveal the reason for the dismissal nor any details of a settlement between the two parties after a five months long battle.

It will be recalled that Skechers filed a complaint with the court in February seeking a declaratory judgment that its Goldie-Peaks shoe does not infringe Adidas’ trademark.

According to Skecher’s original filing, Adidas reportedly sent the skechers two cease and desist letters in November and December 2018 requesting that Skechers cease all manufacturing, distribution, advertisement and sales of the shoe.

Adidas claimed that the shoe infringes and dilutes its famous three-stripe trademark and demanded that Skechers provide sales data for the Goldie-Peaks shoe so that Adidas could fashion an appropriate monetary demand.

In its argument to the court, Skechers claimed the accusations did not hold water because consumers will find it difficult to affiliating the Goldie-Peaks shoe with Adidas brand.

Skechers reportedly argued that Adidas operates in a crowded field of stripe designs and therefore its three-stripe mark is entitled to only narrow protection.

The EU General Court ruled in June that Adidas’ three-stripe trademark is invalid and that it consists of three parallel equidistant stripes of identical width applied on a product in any direction is extremely simple.

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About Nathaniel Adebayo 623 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com