U.S. News | Saugatuck Brewing Sued for Trademark Infringement

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Last month, a Florida-based brewing company, 3 Daughters Brewing, filed a lawsuit against Saugatuck Brewing alleging trademark infringement.

3 Daughters Brewing claimed that the plaintiff sells a similar Oval Beach Blonde Ale in Florida. The plaintiff accused the defendant of using similar packaging design which has been sold in Florida since 2013.

According to the lawsuit, the plaintiff alleges that the 3 Daughters Brewing Beach Blonde Ale is sold in cans and packaging featuring a woman’s white sunglasses at the bottom of the can or package, with blonde hair flowing upward from the sunglasses.

The plaintiff has a federally registered design mark on the yellow and teal packaging which should not be infringed upon.

The lawsuit claims that the defendant sold its Oval Beach Blonde Ale in Michigan and the Midwest having a woman in a yellow bathing suit in a canoe as its packaging.

Saugatuck Brewing changed its packaging to a teal and yellow design with a woman wearing sunglasses and flowing hair wrapping around the packaging when expanding to the Florida market.

The plaintiff alleges that the infringement has caused confusion, unfair competition and immediate injury.

The plaintiff is seeking $75,000 in damages and wants Saugatuck Brewing to be banned from using any design that is confusingly similar to its own trademarked packaging and recall of items.


Judge: Charlene Edwards Honeywel
Case #: 8:18-cv-02791
Nature of Suit Trademark
Cause Trademark Infringement
Case Filed: Nov 13, 2018
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About Nathaniel Adebayo 595 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com