U.S. News | JetBlue Sues Walmart for Trademark Infringement

Air Plane
Image Credit: © Nigerian Law Intellectual Property Watch

JetBlue Airways Corp has filed a lawsuit in the U.S. District Court, Southern District of New York with case No. 19-05879 against Walmart Inc for trademark infringement.

The plaintiff alleges that the world’s largest retailer is using the name Jetblack for its text-based personal shopping service without permission. 

According to the lawsuit, JetBlue Airways Corp alleges that Jetblack was a transparent attempt by Walmart to dwell on JetBlue reputation, popularity and influence to gain attention.

The plaintiff alleges that the use of the name would most likely sprout up confusion as the service expands across the United States.    

JetBlue accuses the defendant of using “Jet+color” names such as Jetgold and Jetsilver including trading on similar JetBlue’s core business by offering travel services, dining and entertainment recommendations.

JetBlue owns 43 federal trademark registrations for JetBlue marks dating as far back as 1999. 

Walmart started Jetblack in New York City in May 2018 as a personal shopping and concierge service that combines the convenience of e-commerce with the customized attention of a personal assistant. Jetblack was launched as part of the Bentonville, Arkansas-based retailer’s effort to compete with such e-commerce services as Amazon.com Inc’s Amazon Prime in urban areas.

Walmart spokesman, Randy Hargrove said  “We respect the intellectual property rights of others. We take this issue seriously, and once we are served with the complaint, we will respond appropriately with the court.”

The plaintiff seeks unspecified compensatory and punitive damages. 

Case JetBlue Airways Corp v Jet.com Inc et al
Court U.S. District Court, Southern District of New York
Date of Filing 21st June 2019
Case No 19-05879
NatureTrademark Infringement
Print Friendly, PDF & Email
About Nathaniel Adebayo 565 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com