A Boise lumber company, Boise Cascade Company, has filed a lawsuit in the U.S. District Court in Boston against New England Treatment Access (NETA) for trademark infringement.
The plaintiff claims that the pot company’s logo is confusingly similar to its own.
According to the lawsuit, the plaintiff claims it has been using its “Tree-in-a-Circle” trademarks since 1964 and has been widely known with a good reputation that have been built for over 55 years.
Both company’s logos feature a circle with what appears to be a tree inside of it, with some variation in design. Boise Cascade is a wood products business that makes and distributes building materials with 33 distribution centers in the United States, 6,000-plus U.S. employees.
The plaintiff argues that the defendant use of the similar “Tree-in-a-Circle” trademarks has caused lots of damages, confusion and unfair competition.
The partner at Morrison Mahoney LLP in Boston and the case’s lead attorney for Boise Cascade, David Viens reacted to the suit via email saying “Because of the similarity between NETA’s tree-in-a-circle logo and Boise Cascade’s decades-old Tree-in-a-Circle trademarks, Boise Cascade is concerned that NETA’s logo will dilute, weaken, or tarnish the reputation and distinctiveness of Boise Cascade’s Tree-in-a-Circle trademarks. We are nevertheless hopeful that the parties can resolve this dispute”.
The plaintiff seeks jury trial on any triable issues and for NETA to stop using its logo plus compensation for attorneys’ fees and other benefits as the court deem fit.