U.S. News | Deckers Sue Online Counterfeiters Over Fake UGG Boots


Early December, a footwear brand, Deckers filed a lawsuit in the U.S. District Court for the Northern District of Illinois Eastern Division against online counterfeiters in China over the sale of fake UGG boots.

The plaintiff alleges that online counterfeiters created online stores to sell pairs of fake UGG boots acting as authorized sellers of the footwear brand to woo customers to believing they are authentic.

The plaintiff argues that this act of infringement has caused great confusion, unfair competition and damages to her brand especially the brand reputation that has been built since 1979.

According to the plaintiff, the various websites of the counterfeiters are categories with same design elements, incorrect grammar, misspellings and content. Despite this, the websites offers customer service and security checks during the payment process to look authentic.

The plaintiff is also accusing the defendants of using unauthorized search engine optimization tactics and social media spamming to attract customers and appear in search results.

Deckers is seeking an injunction against the companies and $2 million for each use of the UGG trademark

Deckers Vs Online Counterfeiters
Date of Filing – Friday, December 7
Court – US District Court for the Northern District of Illinois Eastern Division
Cause – Infringement
Case – Trademark Infringement

Print Friendly, PDF & Email
About Nathaniel Adebayo 551 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com