Early December, a footwear brand, Deckers filed a lawsuit in the U.S. District Court for the Northern District of Illinois Eastern Division against online counterfeiters in China over the sale of fake UGG boots.
The plaintiff alleges that online counterfeiters created online stores to sell pairs of fake UGG boots acting as authorized sellers of the footwear brand to woo customers to believing they are authentic.
The plaintiff argues that this act of infringement has caused great confusion, unfair competition and damages to her brand especially the brand reputation that has been built since 1979.
According to the plaintiff, the various websites of the counterfeiters are categories with same design elements, incorrect grammar, misspellings and content. Despite this, the websites offers customer service and security checks during the payment process to look authentic.
The plaintiff is also accusing the defendants of using unauthorized search engine optimization tactics and social media spamming to attract customers and appear in search results.
Deckers is seeking an injunction against the companies and $2 million for each use of the UGG trademark
Deckers Vs Online Counterfeiters
Date of Filing – Friday, December 7
Court – US District Court for the Northern District of Illinois Eastern Division
Cause – Infringement
Case – Trademark Infringement