Last month, the Atlanta Braves filed a lawsuit in a federal court against Marietta Taxi Company alleging trademark infringement.
The plaintiff named Marietta Taxi and its owner as defendants to infringing on its company’s logo and use of tomahawk on the defendants vehicles without permission.
Part of the suits reads “Defendants are intentionally free riding on the success and popularity of the Atlanta Braves by brazenly copying the Atlanta Braves’ trademarks and trade dress, in an effort to dupe unwitting fans or other Atlantans”.
The plaintiff allege that the defendant has caused confusion, unfair competition and irreparable harm to the goodwill symbolized by the Braves’ marks.
The taxi company denied it had closely mimicked or identically reproduced the Braves markings in its fleet.
According to the lawsuit, braves had an extensive sponsorship agreement with Uber to provide all ride-sharing to and from the stadium. The plaintiff allege that the defendant started operating virtually in the shadow of SunTrust Park to confuse customers.
The plaintiff seeks jury, payment of damages and profit as the court deem fit.
Atlanta Braves Vs Marietta Taxi
Court – Federal Court
Date of Filing – November 1st
Cause – Infringement
Case – Trademark Infringement