U.S. News | Amazon Sues First Impression Interactive, Oron for Trademark Infringement

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Amazon recently filed a lawsuit in the U.S. District Court for the Western District of Washington against an Illinois-based web marketing company, First Impression Interactive and Roy Oron, an Israeli-based businessman for trademark infringement.

According to the lawsuit, the plaintiff alleges that the defendants falsely offered work at home opportunities with its brand without authorization.

The plaintiff alleges that First Impression Interactive used Amazon’s brand name in unsolicited voicemails to potential customers claiming to be a recruiter on behalf of Amazon and advertised a salary of $27.50 an hour.

The plaintiff alleges that the voicemails directed users to First Impression-controlled domains which unlawfully used Amazon’s brand each time users tried to access Amazon domains.

The plaintiff also named Roy Oron, an Israeli-based businessman as defendant for allegedly redirecting traffic from this affiliate, First Impression Interactive in order to sell web services.

Amazon alleges that Roy Oron directed users to a website which used Amazon’s trademarks and displayed fake quotes from Amazon CEO Jeff Bezos without permission.

The website also allegedly falsely offered work from home opportunities with Amazon where users were offered to pay an enrollment fee for the opportunity to make $500 a day working from home from Amazon.

Amazon has accused First Impression and its owners for false advertising and cybersquatting which has caused lots of damages and tarnish its reputation.

Amazon accused Oron of trademark infringement, false designation of origin and trademark dilution.

Amazon is seeking a permanent injunction preventing the defendants from any further use of its marks plus payment for maximum damages and attorneys’ fees.

Amazon.com Inc v. Oron et al

Washington Western District Court
Judge:Ricardo S Martinez
Case #:2:19-cv-00523
Nature of SuitTrademark
CauseTrademark Infringement
Case Filed:Apr 10, 2019
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About Nathaniel Adebayo 301 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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