The Nollywood Phenomenon

Newsroom

Nigeria’s burgeoning film industry, now considered the world’s third largest after Hollywood and India’s “Bollywood,” is in a league of its own.  Dubbed Nollywood, the industry is characterized by its prolific output of ultra-low budget films, shot with digital cameras, produced straight to video/DVD format, and sold directly to customers for two or three dollars. For 15 years, largely ignoring the external cinema world, Nollywood has fuelled an insatiable appetite in Africa’s most populous country for homegrown films made by Nigerians about Nigerians. The market is expanding as the popularity of the films spreads across Africa, supplying the needs of local television stations and audiences for low-cost entertainment content. Read more

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