Global Anti-Counterfeiting and Consumer Engagement Company, Sproxil, is opening a country office in Mali. The company recently held a two-day launch event to formally introduce its services to corporate entities and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting.
This project is one of the results of an initiative led by the Commercial Law Development Program at the United States Department of Commerce to prevent counterfeiting on a global scale.
“The only person who wins when fake and substandard goods are passed off as original items is the criminal. We are excited to extend our mandate of consumer protection to Mali. Our solution will empower consumers to confirm the authenticity of their purchases and provide brand owners the opportunity to take hold of their businesses” said Chinedum Chijioke, Managing Director, Sproxil, Africa.
Speaking of USAID’s motivation for partnering with Sproxil, Charles Davis, the acting USAID/Mali Economic Growth Office Director noted that, “counterfeiting is a major deterrent to the uptake of improved agricultural inputs, and we believe in the potential of this partnership solution to mitigate this danger.”
Sproxil uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programmes, which are deployed by brands to ensure integrity of the supply chain while also building brand awareness.
In Mali, consumers will be able to use a mobile phone to verify the authenticity of their goods by sending the unique codes on products to Sproxil’s designated verification system.
The solution, which has been used by more than 70 drug companies, involves scratch-panel stickers applied to products. A code is revealed when consumers scratch the panel, which they then text to Sproxil for confirmation of product authenticity. Barcodes can also be scanned.
The firm first launched the system in 2010, slowly rolling it out globally, and in Africa alone it operates in Kenya, Ghana, Nigeria, South Africa and Tanzania, as well as Mali.