Sproxil aims to make counterfeiting unprofitable in Africa with mobile product authentication


Balancing act

Counterfeiting is rife in Africa and in many instances – with things like fake drugs and electrical products – it puts lives at risk. Sproxil has come up with a mobile-driven authentication system which it hopes will drive at least some of the counterfeiters from the market. Russell Southwood spoke to its founder Ashifi Gogo.  In Nigeria, the car mechanics offer you the choice between non-branded parts, fake branded parts and the more expensive branded parts. Unfortunately those who find themselves taking ineffective or completely counterfeit drugs are not offered such an honest choice. Read more

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