There have been recent uprise of programmes and campaigns to tackle and fight infringement of late. China has taken the giant step to key into the fight against Copyright Infringement as the State Intellectual Property Office of China (SIPO) has launched a “work plan” to protect intellectual property rights and combat infringement in the ecommerce sector.
The programme implementation is expected to run through four months starting with the establishment of a technical support system, which will include IP rights information databases and detection systems. This is expected to allow both rights holders and authorities to access and share research on IP infringements.
There is need for communication between intelligent and manual detection systems to facilitate the effectiveness of the program.
According to the plan, SIPO intends to work with foreign IP rights enforcement authorities to incorporate their IP rights databases into the work plan.
In a bid to kickstart the first phase of the work plan, SIPO has given a directive to all her branches to enhance regulation of sales carried out on online trading platforms.
SIPO expressed deep commitment against infringement and reiterated deep will to crack down all infringed content, websites and platforms.