In a bid to transform trademark registration in Singapore, the Intellectual Property Office of Singapore (IPOS) has developed the world’s first mobile app for trademark registration, IPOS Go, to allow businesses and entrepreneurs seeking trademark protection in Singapore to file their trademarks directly with IPOS via their mobile devices.
IPOS Go reflects IPOS’ commitment to advance Singapore’s Smart Nation agenda by offering digital innovations that will serve citizens and businesses better.
With IPOS Go, filing a trademark can now be finished in less than 10 minutes, from the current average of 45 to 60 minutes. The app offers a simplified user interface and features that create a seamless and fuss-free application experience, making it easier and faster for business owners to submit their applications in no time. Applicants can also track their registration status, be notified of important updates, or file for trademark renewals via the app, on-the-go.
IPOS Go integrates AI technology to enhance searches for similar trademarks on the IPOS register, which can prevent applicants from filings for trademarks that are too similar to existing ones.
Interestingly, the filing costs will also be significantly reduced with the introduction of the mobile application.
Isabelle Tan, Director, Registry of Trademarks, IPOS, reportedly said that “Trademarks are the meat and potatoes of the IP world. They communicate the emotional and reputational attributes of every enterprise, creating a differentiating identity in an increasingly crowded marketplace. Everyone deals with trademarks daily, and the trademark system is crucial in the protection and monetization of that distinctive identity”.
Given the widespread use of smartphones for transactions today, the IPOS Go mobile app is just a fingertip away for businesses and entrepreneurs to protect their trademarks, build consumer loyalty, and ultimately generate and increase revenue for the company.”
The app is available now on the Apple App store and Google Play store.