U.S. News | Shenzhen Smoore Technology Wins $5.4m Damages in Trademark Infringement Lawsuit

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Chinese e-cigarette company, Shenzhen Smoore has won a damages award of $5.4m overall against more than 100 defendants it accused of counterfeiting its Vaporesso brand.

The New York federal court orders the defendants to pay $50,000 each in favour of Smoore and imposed a permanent injunction on the sale of Vaporesso goods or other Smoore products covered by trademarks.

It will be recalled that the defendant filed the trademark infringement lawsuit in October 2019 at the New York Southern District Court against defendants based in China but doing business in the United States and using storefronts on online marketplaces.

The plaintiff settled with a number of the defendants who are sellers, they paid compensation for infringement and identified their sources of supply of counterfeit products.

The plaintiff alleges that counterfeit vaping products pose a critical health concern to buyers as they are produced with unverified ingredients.

The plaintiff reportedly said that the defendants often use anonymous accounts on platforms like Amazon, eBay, and Wish, to deceive buyers.

Smoore is the world’s largest vaping device manufacturer in terms of revenue, accounting for 16.5 percent of total market share, with sales growing by more than 100 percent for the last three financial years.

The case is now closed.


Judge: Valerie E Caproni
Court: New York Southern District Court
Case #: 1:19-cv-09895
Nature of Suit: Trademark
Cause: Trademark Infringement
Case Filed: Oct 25, 2019
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About Nathaniel Adebayo 692 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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