Salesforce.com Inc. has filed a notice of opposition before the Trademark Trial and Appeal Board (TTAB) against the application of Trust Force by Trustforce LLC, doing business as Trustforce.
The plaintiff alleges that it was founded in 1999 with the launching of its website through which Salesforce has offered and continues to offer its comprehensive online business software applications and related services.
Salesforce reportedly said that its brand is highly recognized in the software and business industry as it has adopted and uses a family of marks consisting of or featuring the suffix ‘FORCE’.
Salesforce reportedly said that the marks in the Force Family of Marks are composed and used in a way that consumers relate not only the individual FORCE and FORCE-formative marks with Salesforce, but also associate the distinctive common characteristic of the family of marks, namely, the standalone term or suffix ‘FORCE’ with Salesforce.
Salesforce reportedly said that the marks have been registered with the United States Patent and Trademark Office.
Salesforce reportedly said that the applicant seeks to register its marks in some of the same classes the opposer already had registered.
Salesforce reportedly said that Trust Force Mark is similar in sight, sound, and meaning to Salesforce’s FORCE Family of Marks and is likely to cause consumers confusion, mistake, or deception regarding the source or origin, and consumers are also likely to create a false association or connection between them.
Salesforce asserted that the similarities between the Trust Force Mark and the Force Family of Marks are likely to dilute the distinctive quality of Salesforce’s Force Family of Marks.
Salesforce seeks for its opposition to be sustained and for the applicant’s registration to be refused.