IBM recently entered a 10-year strategic alliance with SACEM, one of the world’s leading cultural and creative collective management organizations, to develop URights, a copyright platform designed to track and capture the value of online music for both creators and publishers.
The new platform will use IBM Cloud and will provide additional insight and more efficient identification of online works to ensure fair compensation.
According to IBM, URights is open by design to allow other partners to integrate, such as other collective management organizations across the world, ensuring to save cost duplication and enhanced data-driven decision making. It will also provide customized services tailored to the specific nature of their local markets.
The platform’s flexibility provides Sacem the ability to address royalties for creators and publishers in areas such as audiovisual content.
Built on the IBM Cloud and infused with analytics solutions, URights is optimized for providing insights from data in a fast and easy way. IBM BigInsights for Apache Hadoop helps to manage and analyze trillions of digital sales made from the Digital Services Providers while IBM Watson Explorer will provide the ability to analyze structured and unstructured data to find trends and patterns from the data.
“Sacem is thrilled to partner with IBM, a global technology leader. We work constantly to improve our effectiveness and build on our leading position,” said Jean-Noël Tronc, CEO of Sacem. “We are pioneers in a rapidly evolving global marketplace, committed to maximizing the value of our members’ rights in a fragmented online world – not just for music rights but also for audio-visual works. We are passionate about ensuring a sustainable creative future by using the latest technology to enhance efficiency in identifying the usage of our members’ works – in any digital media, on any web platform. URights will enable us to better optimize collections and distributions to our members and for all the repertoires we are mandated to protect, in the most transparent way.”
“The music and media industries face many complex challenges in the management of copyright materials from music to visual creation. The combination of our digital skills, and advanced analytics running on IBM’s global, secure hybrid cloud can help Sacem lead the industry to track and capture the value of online music,” said Steve Canepa, General Manager, Global Telecommunications, Media & Entertainment Industry, IBM. “Responding to a marketplace that is changing every day, Sacem’s expertise combined with IBM’s advanced solutions enable us to deploy an agile platform that will deliver more transparency and efficiency in the protection and monetization of artists’ copyrights.”