U.S. News | Rolex Sues APR57 for Trademark Infringement

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Watchmaker, Rolex, has filed a lawsuit in the U.S. District Court for the Southern District of New York against a New York City-based jewellery store, APR5,7 alleging trademark infringement.

Rolex is reportedly claiming that APR57 uses an image of a crown on its exterior sign that infringes its trademarks without consent.

According to the lawsuit, the plaintiff alleges that APR57’s sign bears a seven-pronged crown design that is similar to Rolex’s five-pronged crown design.

Rolex claims that it has registrations for a number of trademark registrations for the word sign ‘Rolex’ and the figurative design of its five-pronged crown covering goods including watches, clocks, timepieces and jewelry.

The plaintiff reportedly said that a cease-and-desist letters was sent to APR57 but the store continues to use its trademarks.

Rolex alleged that the use of the crown design has caused lots of damages, unfair competition and confusion.

Rolex is seeking for injunctive relief, treble damages and compensatory damages.

The case is still ongoing.

Rolex Watch U.S.A., Inc. v. APR57.COM, Inc. et al

Judge: Jed S Rakoff
Court: New York Southern District Court
Case #:1:19-cv-07514
Nature of Suit:Trademark
Cause:Trademark Infringement
Case Filed: August 12, 2019
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About Nathaniel Adebayo 497 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com