Hard Rock Cafe Inc., a venture which operates dozens of rock-and-roll-themed restaurants and hotels around the world has sued RockStar Hotels Inc. for trademark infringement alleging that the reservation service is using a look-alike name and website to deceive consumers.
Hard Rock Café Inc. alleges that the upstart defendant is mimicking its name and the look of its website to make consumers think there is a connection or affiliation to the decades-old hospitality brand, according to the complaint filed late last week. The case was filed in the U.S. District Court for the Southern District of Florida with case number 0:17-cv-62013.
RockStar was launched earlier this year as a collection of luxury hotels for travelers that expect far more of their hotel than just a place to rest. Hard Rock said the claims of the Hotel are false adding that there are no ‘Rock Star Hotels,’ there is no ‘Rock Star Collection,’ there are no ‘Rock Star Certified’ hotels, there are no ‘Rock Star Amenities,’” the company wrote, referring to the claims as “marketing lingo designed to deceive consumers.”
“Hotel reservation websites are often co-branded with the trademarks of hotel brands owned by different companies and used under license, so that consumers are likely to believe that such a licensing arrangement is in place between Hard Rock and defendant,” the company wrote.
The case is currently pending.