U.S. News | Reelz Sues Instagram for Trademark Infringement over New Reels Video App

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Hubbard Broadcasting, the parent company of ReelzChannel has filed a lawsuit in the U.S. District Court of Minnesota against Instagram and its parent company Facebook for trademark infringement.

The plaintiff alleges that the recently launched Instagram’s Reels feature for photo and video sharing bears the same name as the plaintiff’s 14-year-old trademark.

The plaintiff reportedly said that the use of the mark name will completely swamp the distinctive brand identity that plaintiffs have built up for their own pre-existing REELZ media services.

The plaintiff reportedly said that the use of the name is likely to confuse consumers who might mistakenly associate Instagram’s new feature with the Reelz brand.

The plaintiff reportedly claimed that Reelz started operation in 2016 and has consistently grown to have over 50 million U.S. satellite and cable channel viewers which are distributed through various platforms.  

The plaintiff is suing the plaintiff of trademark infringement, trademark dilution, and unfair competition.

The plaintiff seeks a permanent injunction stopping Instagram from using their new Reels feature and payment for damages which would be determined.

The case is ongoing.

Hubbard Media Group, LLC et al v. Instagram, Inc. et al

Judge: David S Doty
Court: Minnesota District Court
Case #: 0:20-cv-01750
Nature of Suit: Trademark
Cause: Trademark Infringement
Case Filed: August 11, 2020
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About Nathaniel Adebayo 629 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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