After four years of preparation, the European Broadcasting Union (EBU) recently announced that it is launching a new Top Level Domain (TLD) name – .radio – for the radio community. Last year, the EBU was recognized as the organisation to administer the .radio TLD in consultation with other organizations including the World Association of Community Radio Broadcasters (AMARC) and the Association of European Radios (AER).
According to the EBU, the new TLD is expected to change the way people are reaching internet resources linked to radio.
.radio can be used for web and email addresses and will be managed by the EBU with the support of the other world broadcasting unions.
“We are proposing that the radio community may like to consider securing the integrity of their web presence by requesting appropriate .radio domains for defensive reasons initially,” says the EBU’s .radio TLD Manager Alain Artero.
“The TLD will be focused on content and matters specific to radio and we want to prevent speculators and cybersquatting in this TLD; this extension will therefore rapidly become a high-value internet space for websites, mail systems and other internet applications.”