U.S. News | Portland Clothing Company Sues Target’s Line for Trademark Infringement

The Portland-based clothing company, Wildfang has filed a lawsuit in the U.S. District Court of Oregon against Target Corporation alleging that Target’s clothing line, Wild Fable, infringed on the Wildfang trademark.

The plaintiff alleges that Target’s clothing line is similar to Wildfang’s line and infringed on its trade name offering similar merchandise including button-down shirts, jackets, pants, shoes, and accessories.

The plaintiff reportedly said that the similarity is likely to cause confusion, mistake, or deception, or to deceive consumers as to the source, origin, affiliation, association.

According to the lawsuit, Wildfang started operations in 2013 as a feminine brand and had consistently made a mark as an advocate of feminism, reproductive rights and immigration.

The plaintiff reportedly said that Target registered its Wild Fable trademark in May 2019 after six years of Wildfang’s inception.

The plaintiff alleges that the defendant also ripped off of Wildfang’s self-empowerment ethos and copied Plaintiff’s brand concept positioning Wild Fable as a clothing line focused on self-expression and inclusivity.

Wildfang is seeking permanent injunction and recall of any Wild Fable clothing currently in distribution, and to transfer profits derived from the sale of Wild Fable merchandise to Wildfang.

The case is pending.

Wildfang Co. v. Target Corporation et al