Orion wins ‘Choco Pie’ Trademark Suit in Vietnam


Orion Corp, a South Korean confectionery company has won a trademark infringement suit it filed a Vietnamese rival in 2015 accusing the defendant of manufacturing and exporting a snack under the same brand as Orion’s iconic bestseller Choco Pie.

Last week, Vietnam Intellectual Property Research Institute ruled in the favour of Orion sequel to the findings that the defendant Vietnamese products infringed on Orion’s trademark rights.

It will be recalled that the National Office of Intellectual Property of Vietnam gave permission to Orion to use its signature snack brand and dismissed a petition filed by the same Vietnamese company seeking to cancel Choco Pie’s trademark.

Choco Pie became a registered trademark in Vietnam in 1994 and was introduced to the Vietnamese people in 1995.

Orion began local production of the products after setting up a factory in Ho Chi Minh in 2006 and another one in Hanoi in 2009.

Choco Pie’s cumulative sales in the country hit the 1 trillion won ($945.3 million) milestone in 2015, with sales reaching an all-time annual high of 222.4 billion won in 2017.

Choco Pie sells more than 500 million pies in Vietnam a year and remains the No. 1 snack in the country’s pie market with a 64 percent share.

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About Nathaniel Adebayo 362 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com