Levi Strauss, a denim brand has sued KENZO for trademark infringement for putting tabs on the back of its jean’s pockets, included in its recent line with Britney Spears.
The plaintiff stated in the lawsuit that Levi Strauss has used the pocket tags featuring the company’s name on all its denim products since 1936.
The plaintiff had sent multiple cease and desist requests to the defendant which was neglected.
Levi’s suing KENZO is just the latest in a long line of lawsuits in the fashion world.
It will be recalled that some fashion lawsuit were filed last week including OFF-WHITE filing a multi-million dollar lawsuit against counterfeit sellers, while most recently, Hedi Slimane was awarded $11.5 million in his court case against Saint Laurent.