U.S. News | Lennon Image Technologies Sues Target Corporation for Patent Infringement

Image Credit: © Nigerian Law Intellectual Property Watch

Lennon Image Technologies, LLC has filed a lawsuit in the Eastern District of Texas against Target Corporation for patent infringement over Image Capturing System.

The plaintiff alleges that the defendant infringed on its United States Patent No. 6,624,843 (the ‘843 patent) which enables retailers to offer their customers a virtual try-on tool using a phone or mobile device camera.

The plaintiff reportedly said that the defendants “Target Beauty Studio Tool” infringed on its ‘843 patents as it enables users to try on makeup virtually.

The defendant reportedly said that the ‘843 patent was originally issued in September 2003 covering Customer Image Capture and Use Thereof in a Retailing System”. The patents relate to a method and apparatus for capturing a person’s image and using the captured image in a retailing system by manipulating a digitized image of the customer in order to display the selected apparel on the customer for their review.

The plaintiff alleges that the Target Beauty Studio Tool generates an advanced image of the customer image and one of at least one apparel style image corresponding to a potential purchase item including by retrieving the customer image in response to a request for the composite image which is similar to what the 843 patent covers.

The plaintiff reportedly said that the infringement has caused lots of damages, injury and confusion.

The plaintiff is seeking a jury trial, judgment declaring that Target has infringed, awarding damages and treble damages for willful infringement, interest, royalties, and its costs.

The case is ongoing.

Lennon Image Technologies, LLC v. Target Corporation

Judge: Rodney Gilstrap
Court: Texas Eastern District Court
Case #: 2:20-cv-00362
Nature of Suit: Patent
Cause: Patent Infringement
Case Filed: Nov 13, 2020


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About Nathaniel Adebayo 656 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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