Last month, Dubai’s Department of Economic Development took a giant step in cracking down almost 5,000 social media accounts as a means to prevent the sale of counterfeit goods in Dubai.
The cracking down operation was in collaboration with the Commercial Compliance and Consumer Protection alongside several brands who identified legit accounts and shut off the fraudulent accounts.
The fraudulent accounts that were shut down when combined amount to more than 33 million of products offered online including perfume and cosmetics, among others.
Speaking on this, the Director of Intellectual Property Rights Protection Management at the Department of Economic Development said that “Social networking accounts have come in handy for many who trade in counterfeit goods nowadays but the IPR team maintains tight vigil to prevent such misuse of modern technology and protect the reputation of Dubai as a competitive business hub,” Ebrahim Behzad.
Ebrahim added that his team is committed to combat counterfeiting and would ensure keen monitoring of the social networks and digital platforms which is commonly used for sells, promotion and advertisement.