U.S. News | Hanesbrands Sues Keds for Trademark Infringement

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Champion owner, Hanes Brands Inc. has filed a lawsuit in the U.S. District Court for Massachusetts against Keds LLC for trademark infringement.

The plaintiff claims that it shared the Champion trademark with the defendants under a licensing agreement to market casual street and playtime shoes in the United States, Puerto Rico and Canada only and the use of the trademark outside those markets would result to the company seeking their own trademarks under the terms of the agreement.

According to the lawsuit, the plaintiff reportedly said that both parties mutually conceded to an amendment allowing for a renegotiation of the deal in 2018 following the marketing of Champion shoes in countries agreed upon.

The plaintiff reportedly said that the defendants failed to engage in the renegotiation as decided on the license agreement but continued to use the mark around the world and engaging in additional unauthorized uses of that mark.

The plaintiff reportedly said that it owned the Champion mark and the defendant’s infringement has caused lots of damages, unfair competition, and confusion.   

The plaintiff is seeking causes of action for trademark dilution, breach of contract, unfair competition and false association, unfair and deceptive trade practices, and breach of the implied covenant of good faith and fair dealing.

The case is pending.

Hanesbrands Inc. et al v. Keds, LLC, et al

Judge: Indira Talwani
Court: Massachusetts District Court
Case #: 1:20-cv-11354
Nature of Suit: Trademark
Cause: Trademark Infringement
Case Filed: July 17, 2020
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About Nathaniel Adebayo 627 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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