On September 5, the Foshan Intermediate People’s Court in Guangdong Province ruled in favor of Guinness World Records (GWR) over a trademark infringement case against Chinese automobile manufacturer, Chery Automobile and Anhui Chery Automobile Sales.
China News reports that the automobile manufacturer was found guilty of using GWR’s intellectual property (IP) to promote its Arrizo car brand without it’s authorization.
Guinness World Records legal complaint concerned the “Chery Arrizo Challenge Guinness China Tour” that comprised of a stunt driving team touring 16 Chinese cities in 2014 to promote their sedans. The court ruled that the tours, promotional materials, and website all infringed on the Guinness World Records trademark and broke unfair competition law.
The court stated that Chery Automobile declared on its website that it had repeatedly created the Guinness Book of World Records in China, which amounted to false propaganda.
The court therefore ordered Chery Automobile to pay a total of 2.12 million yuan (US$325,000) in compensation and publish an apology on its homepage and in its magazine.
Chery Automobile has filed an appeal against the courts verdict in this case. The case has now been handed over to the Guangdong Provincial Higher People’s Court, the highest local court in China.