U.S. News | GoPro Opposes Highero Trademark Alleging Confusion with its Hero Trademark

intellectual Property

GoPro Inc. has filed a notice of opposition before the Trademark Trial and Appeal Board against Meifeng Chen’s application for the Highero trademark.

GoPro Inc. reportedly claims that it owns several registered trademarks since at least 2004, including the HERO and HERO-based marks, such as HEROCast, Be a HERO, and stylized HERO marks in connection with its family of cameras, camera accessories and equipment, and related software.

According to the opposition, the applicant seeks to register the Highero mark for cameras, megaphones’ scanners, baby monitors, car video recorders, computer hardware, and peripheral devices in Class 9.

The plaintiff reportedly said that its HERO Marks is well recognized and its goods and services are easily associated and linked to the HERO Marks.

GoPro reportedly alleged that there is a likelihood of consumer confusion regarding the source or origin of the goods and services of GoPro and the applicant’s products.

GoPro reportedly said that consumers are likely to associate the applicant and GoPro and their respective goods as partners or affiliates.

GoPro reportedly said that the use of the Highero mark by the applicant will dilute the distinctive quality of GoPro’s famous Hero Marks.

GoPro seeks for its opposition to be sustained and the application to be rejected.


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About Nathaniel Adebayo 734 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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