An agreement has been reached between Google, Bing and the U.K. government to demote websites in the U.K. search results which provide links to download copyright infringing content.
According to the Telegraph, the UK will be keeping a watchful eye on Google and Bing with respect to the results they surface for websites that allow users to download illegal content.
”The agreement follows years of campaigning by record labels and film studios, which have accused Google and Microsoft of turning a blind eye to piracy and dragging their feet over measures to protect copyright online.”
The agreement involves implementing a code which will prevent websites that have been repeatedly served with copyright infringement notices from appearing on the front page of search results. In addition, autocomplete suggestions which could lead searchers to pirated will also be removed.
The UK’s Intellectual Property Office (IPO) will monitor how Google and Bing comply with the code over the coming months, and will make additional recommendations.