May 12, 2016 — Just about a week after Apple’s trademark loss in China, Facebook has won a trademark case against a local company in China. The Beijing Municipal High People’s Court held that the Zhongshan Pearl River Drinks’ 2011 trademark application for registration of “face book” was an obvious act of copying and amounts to unfair competition.
With this win, other fashion brands including Dior, Christian Louboutin, and Hermes, which have struggled with China and its widespread intellectual property infringement practices have some glimmer of hope.
This court decision follows the revisions made to China’s trademark law, which took effect about a year ago. Some of the revisions made to the laws include the ability to register colors as trademarks; increased access to the Chinese Trademark Review and Adjudication Board; stricter standards against the unauthorized use of Well Known marks; an increase in the level of damages the court may provide for trademark holders whose marks have been infringed etc.