U.S. News | Edible Arrangements Files $209m Suit Against Google over Rival Ads

Edible Arrangements
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Edible Arrangements files $209M suit against Google over rival ads – Edible Arrangements, a Connecticut-based fruit baskets business, has filed a federal lawsuit against Google claiming that the technology giant has ignored its brand name in search results and prioritised the placement of its rivals’ advertisements.

The complaint states that searches on Google for ‘Edible Arrangements’ returns results for the generic term ‘edible arrangements’, which leads to products sold by rival companies being shown instead.

The fruit arrangement company is seeking over $200 million in damages from Google for trademark infringement and another $9 million from advertising revenue that it estimates the search giant has earned as a result.

Edible Arrangements if represented by Williams, Walsh & O’Connor in North Haven, Connecticut. The case is currently pending.

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About Bob Aroture 536 Articles
Bob is a Senior Editor and Content Development Manager at Nigerian Law Intellectual Property Watch. He holds a BS degree, with a major in biochemistry. He works directly with the Newsroom Team. His focus areas are technology and innovation, and pharmaceutical technology. Email: editorial@nlipw.com