Delta Airlines has filed a lawsuit in the U.S. District Court for the Northern District of Georgia against Marriott International, one of the biggest hoteliers in the world for trademark infringement following Marriott Hotels’ expansion of its Canadian brand Delta Hotels into the U.S.
The plaintiff alleges that the defendant infringed on its U.S. trademark rights by using its trademark without authorization and refusal to negotiate a license to the air carrier’s trademarks.
The plaintiff alleges that the use of the mark would cause serious confusion to consumers into thinking the U.S. airline is in affiliation with the hotel.
The plaintiff reportedly said that the infringement has caused lots of damages to its reputation, false designation of origin and confusion.
“Delta has attempted in good faith to negotiate an amicable resolution of the parties’ trademark disputes, but Marriott has refused to cease interfering with Delta’s trademark rights and causing consumer confusion,” Delta Airlines reportedly said.
Delta Airlines reportedly said that consumer’s reviewed on TripAdvisor that they thought the hotel was linked to Delta airlines products such as air mile programs.
The plaintiff seeks injunction and payment for damages as the court deems fit.
The case is pending.
Delta Air Lines, Inc. v. Marriott International, Inc.
|Judge:||Steve C Jones|
|Court:||Georgia Northern District Court|
|Nature of Suit:||Trademark|
|Case Filed:||March 11, 2020|