Current, an online bank has filed a lawsuit in U.S. District Court for the Southern District of New York against Facebook over the logo of the social media company’s new financial services subsidiary, Calibra.
The plaintiff reportedly said that Facebook’s Calibra logo design is nearly identical to Current’s logo.
Current reportedly said that in 2016, the company employed branding agency Character SF to design its logo for use in connection with its banking services.
According to the lawsuit, Current alleges that Facebook also hired Character SF to create Calibra’s branding identity before the formation of Facebook financial services subsidiary Calibra in June.
Following the formation of the subsidiary, a new global currency powered by blockchain technology was the first product introduced by Calibra.
Current reportedly said that “because Current had previously engaged Character to design the Current trademarks, Character had full knowledge of the Current marks. Character failed to inform the Calibra that it was providing them with a logo design nearly identical to the logo design Character had previously created for Current for use in connection with nearly identical banking services”.
Current alleges that the logo is confusingly similar and virtually identical and has caused lots of damages and confusion.
Current has reportedly sent several cease and desist letters to the defendant but got no feedback.
Current seeks permanent injunction, payment for damages.
The Case is ongoing.
Finco Services, Inc. v. Facebook Inc. et al
|Judge:||P Kevin Castel|
|Court:||New York Southern District Court|
|Nature of Suit:||Trademark|
|Case Filed:||October 10, 2019|