The company behind the popular cinnamon rolls, Cinnabon has filed a lawsuit in the Nevada District Court against LiquidChronic, a vaping company based in Las Vegas alleging trademark infringement over an e-cigarette liquid that uses the “Cinnabon” brand name without authorization.
Cinnabon accused LiquidChronic of reaching out to Cinnabon consumers that can be found in food courts across the world in a bid to capture the consumers.
Cinnabon reportedly said that LiquidChronic unauthorized flavored e-cigarette liquid is likely to tarnish the Cinnabon Mark and reputation they have garnered over years.
Cinnabon alleges that the infringement has caused lots of damages, unfair completion and confusion.
Cinnabon reportedly said that several attempts were made to ask LiquidChronic to stop using its trademark on the vaping products, including three separate letters sent between February and June but received no response.
The plaintiff alleges that the defendant’s flavored e-liquid was still available for purchase on LiquidChronic.com. The 100ml bottle comes with a $26 price tag.
Cinnabon seeks jury, permanent injunction and payment for damages.
The Case is ongoing.
Cinnabon Franchisor SPV LLC v. Liquidchronic.com, LLC
|Judge:||Andrew P Gordon|
|Court:||Nevada District Court|
|Nature of Suit:||Trademark|
|Case Filed:||October 21, 2019|