U.S. News | Cinnabon Sues Vape Company for Trademark Infringement

Image Credit: © Yongyut Prapassorn | Dreamstime.com

The company behind the popular cinnamon rolls, Cinnabon has filed a lawsuit in the Nevada District Court against LiquidChronic, a vaping company based in Las Vegas alleging trademark infringement over an e-cigarette liquid that uses the “Cinnabon” brand name without authorization.

Cinnabon accused LiquidChronic of reaching out to Cinnabon consumers that can be found in food courts across the world in a bid to capture the consumers.

Cinnabon reportedly said that LiquidChronic unauthorized flavored e-cigarette liquid is likely to tarnish the Cinnabon Mark and reputation they have garnered over years.

Cinnabon alleges that the infringement has caused lots of damages, unfair completion and confusion.

Cinnabon reportedly said that several attempts were made to ask LiquidChronic to stop using its trademark on the vaping products, including three separate letters sent between February and June but received no response.

The plaintiff alleges that the defendant’s flavored e-liquid was still available for purchase on LiquidChronic.com. The 100ml bottle comes with a $26 price tag.

Cinnabon seeks jury, permanent injunction and payment for damages.

The Case is ongoing.

Cinnabon Franchisor SPV LLC v. Liquidchronic.com, LLC

Judge:Andrew P Gordon
Court:Nevada District Court
Case #:2:19-cv-01855
Nature of Suit:Trademark
Cause:Trademark Infringement
Case Filed:October 21, 2019
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About Nathaniel Adebayo 734 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com