Chanel has lost a trademark infringement case it brought against a Chinese jewelry store accused of selling goods brandishing a logo similar to the Chanel double “C” logo.
In it’s ruling, the Chinese court held that the jewelry shop owner did not infringe Chanel’s trademark rights for a number of reasons. According to the court, the double “C” that formed the shape of the pieces of jewelry sold at the jewelry shop did not act as a trademark. Additionally, the court determined that there was not “evidence of any circumstances to indicate that Ye … was, in any way, misleading consumers” about the source of the products, nor was there any evidence that “ordinary consumers with a general level of understanding would deem that they were purchasing Chanel products.” .
Ye Meng Zong v. Chanel Co., Ltd. (Appeal)
|Guangzhou IP Court|
|Civil Judgement No.:||1530 |
|Date of 2nd Trial:||December 27, 2018|
|Nature of Suit||Trademark|
|Trademark in Dispute:||Registration No. G1189929 in Class 14|