The daughter of the late-martial artist and actor Bruce Lee has filed a lawsuit in Shanghai Intermediate People’s Court against a Chinese fast-food chain alleging that the defendant used the late kung fu star’s image in its logo without permission.
The plaintiff reportedly requested that the Guangzhou-based chain issue clarifications within 90 days on the allegation.
The Chinese fast-food chain was founded in 1990 and has outlets in over 57 Chinese cities and widely known for selling rice bowls with Chinese dishes.
The plaintiff alleges that the defendant failed to contact Lee’s heirs for a license deal as advised by the marketing company responsible for the rebrand.
The plaintiff reportedly said that the defendant logo is of a man dressed in a yellow long-sleeved top whose looks and stance are similar to Bruce Lee and his famed “ready to strike” pose.
The plaintiff alleges that the infringement has caused lots of damages to its intellectual property.
Real Kungfu on its Weibo account reportedly said that, the suit came as a surprise because it had used that logo for the last 15 years.
Real Kungfu reportedly said that while there had been some issues in the past, its use of the logo was approved by national authorities.
The plaintiff seeks permanent injunction of the use of the image of the legendary Hong Kong-American martial artist and actor.
The plaintiff is seeking over 210 million yuan ($30 million) in compensation of using his image in its logo without permission.
The case is ongoing.