China: New Balance Wins $1.5 Million in Landmark Trademark Case

New Balance
Image Source: Pixabay

A Chinese court has ruled against three shoemakers, stating that they must pay New Balance $1.5 million in damages and legal costs for infringing it’s signature slanting “N” logo.

The ruling requires the three shoemakers behind New Boom — Zheng Chaozhong, Xin Ping Heng Sporting Goods Limited Company and Bo Si Da Ke Trading Limited — to pay the damages for the “malice of free-riding,” and taking actions leading to “confusion by a large number of consumers.”

The court ruled that the three defendants that made shoes under the brand New Boom “seized market share from New Balance” and “drastically damaged the business reputation of New Balance.”

The court ruling came a few days after President Trump ordered an investigation into China’s alleged theft of intellectual property and shows a commitment on the part of the Chinese government to respect Intellectual Property Rights.

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About Bob Aroture 564 Articles
Bob is a Senior Editor and Content Development Manager at Nigerian Law Intellectual Property Watch. He holds a BS degree, with a major in biochemistry. He works directly with the Newsroom Team. His focus areas are technology and innovation, and pharmaceutical technology. Email: