In a recent workshop in Beijing, Chinese experts on Intellectual Property Rights (IPR) and visual content appealed for increased efforts in protection of online images.
The workshop, which was hosted by the Copyright Society of China, is the first to discuss copyright infringement of online images in China.
According to the experts at the workshop, there is a crucial need for increased public awareness, industry norms, and improvement in legal protection for online images. Addressing the issue of the current IPR law and regulation, Lin Qiang, an official from the Images Copyright Society of China, stressed that it is necessary to update the current IPR law and regulations to meet the new demands of today’s digital world.
One expert who spoke at the workshop stated that online pictures are often ‘stolen’ on popular services such as WeChat and Weibo, and those who post the images usually do not know they are violating IPR protection rules.
“Public awareness of IPR protection is most important for copyright protection for online images,” said Wang Ziqiang, an official from the Copyright Society of China.
Different suggestions were put forward to address this issue. For example, Chai Jijun, founder of Visual China Group, suggested the creation of a communication and cooperation plan with large Chinese Internet companies to protect online image copyright.
It was pointed out that infringement is not just committed by individual users but also online organizations, including news providers and big companies.
According to Yang Dejia, a judge from the Beijing Haidian District People’s Court, the district-level court tried more than 2,800 cases related to online image copyright infringement in the first seven months of 2017.