U.S. News | Celeb Luxury Sues Amir Inc. for Trademark Infringement

Image Credit: © Bjørn Hovdal | Dreamstime.com

A South Florida-based hair care product company, Celeb Luxury, LLC has filed a lawsuit in the United States Southern District of Florida against Amir Inc. for trademark infringement.

The plaintiff alleges that the defendant is using its federally registered trademark COLORWASH® to sell competing color depositing hair products on Amazon without permission or authorization. 

The plaintiff reportedly said that Celeb Luxury has been using the COLORWASH® trademark since at least as early as 2015 with its highly successful line of color depositing shampoos and conditioners sold throughout the United States and numerous other countries including Canada.

The plaintiff alleges that it owns the proprietary rights to the COLORWASH® trademark and has since registered the mark in the U.S. and abroad, including U.S. Registration Nos.: 4829161 and 6219349.

According to the lawsuit, the plaintiff argues that the defendant is aware of Celeb’s trademark rights but went ahead with a marketing campaign on amazon.com using the COLORWASH® mark.

The plaintiff reportedly said that the defendant willfully infringed Celeb’s intellectual property rights to COLORWASH® and has caused lots of damages, unfair competition, and confusion.

The plaintiff is seeking injunctive relief and money damages arising from Keracolor’s intentional infringement of Celeb’s intellectual property.

The case is ongoing.

CELEB LLC et al v. Amir, Inc.

Judge: Ursula Ungaro
Court: Florida Southern District Court
Case #: 1:21-cv-20027
Nature of Suit: Trademark
Cause: Trademark Infringement
Case Filed: Jan 05, 2021


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About Nathaniel Adebayo 689 Articles
Nathaniel is a News Reporting Intern at Nigerian Law Intellectual Property Watch (NLIPW). He has a passion for writing, capacity building and social media marketing. He is a graduate of Federal University of Technology, Minna, where he graduated with BTECHAGRIC. He is a member of Soil Science Society of Nigeria (SSSN) and the National Union of Campus Journalist (NUCJ). Nathaniel has served as Editor-in-Chief for a number of magazines and as a contributor to various online repositories. Email: anathaniel@nlipw.com

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