Brooks Sports, running shoe and apparel seller has filed a lawsuit in the U.S. District Court for the Western District of Washington against Brooks Brothers, a business and formal wear seller over trademark infringement after Brooks Brothers tried registering the Brooks trademark which was originally applied for in late December 2019.
The plaintiff alleges that registering the trademark without the ‘Brothers’ would lead to consumer confusion, dilute Brooks Sports’ own marks, and contravenes a pre-existing, 40-year trademark deal between the companies, amounting to a breach of contract.
Brooks Sports is well known for athletic-inspired footwear and apparel in over 60 countries and has its headquartered in Seattle, Washington.
The plaintiff reportedly said that Brooks Sports has become a household name to consumers interested in an active lifestyle and if this is not checked, it would seriously affect their reputation.
“For more than 100 years we’ve built a brand that consumers worldwide recognize and trust. We will aggressively protect our IP and defend the investment that’s created our valuable brand”, Jim Weber, Brooks CEO reportedly said.
Brooks Sports is seeking damages and for a halt to any infringements by Brooks Brothers.
The case is pending.
Brooks Sports, Inc. v. Brooks Brothers Group, Inc.
|Judge:||Thomas S Zilly|
|Court:||Washington Western District Court|
|Nature of Suit:||Trademark|
|Case Filed:||Feb 10, 2020|