Recently a British company, Brandlogic operating a clothing brand called Bentley filed a lawsuit in the English High Court against Bentley Motors, a car manufacturer alleging trademark infringement.
The plaintiff alleges that the defendant is using its trademark ‘Bentley’ without permission and seeks an injunction to stop the defendant from selling branded clothing with the trademark Bentley.
The plaintiff alleges that the defendant infringed three of its registered UK trademarks in 2009 covering class 25—clothing, footwear and headgear.
Bentley Motors submitted an application for an EU trademark for ‘Bentley’ covering clothing in 2015 but was not approved till date. Despite the disapproval, Bentley Motors sold clothing items, including shirts, jackets and Motorsport wear, bearing the ‘Bentley’ trademark in its Westfield London studio and on a mechanize website.
According to the director of Brandlogic, Christopher Lees, he said that the defendant had failed to find a solution and their dismissive attitude prompted the legal action.
Lees stated that “this matter has been very badly managed by Bentley Motors; it has badly damaged our business and now it might damage theirs”.
The plaintiff allege that the infringement has caused damages, unfair competition and tarnish the company reputation built over years.
The claim is set to be heard in the High Court in July 2019.